I have spent the past 55 years fishing in the Eastern Sierra. For the past 25 years I was the owner of Brock’s Flyfishing Specialists in Bishop California. I had the opportunity to sell Brock’s in late 2013 so that I could dedicate my time to fishing,...
Coronavirus Special Message, Privacy & Cookies Policy
Effective May 25, 2018
1. What This Policy Is For
This Policy explains how we collect, use and disclose information about you when you visit our website.
2. Your Consent
By visiting, using or navigating our site, you consent to the collection of NON-Personally Identifiable Information (non-PII).
By completing any registration or submission form, (for example email submission forms that may appear at any of our pages to receive special deals, promotions or information), you consent to the use of your personal information in accordance with this policy.
3. What Data We Collect
Cookies can be used to recognize your browser when you visit our site, remember your preferences, and give you a personalized experience in accordance with your settings. Cookies also make interactions with our site faster and more secure. Cookies also allow us to bring you more relevant advertising on our site or other sites. our servers receive and record information about your computer, device, and browser, including your IP address, browser type, other software or hardware information, and your geographic location.
Analytics cookies and similar technologies
These cookies collect information about your use of our websites and apps and enable us to improve the way it works. For example, analytics cookies show us which are the most frequently visited pages on our website, allowing us to provide the most popular information relevant to you. They help us record how you interact with our websites, such as how you navigate around pages and from page to page; identifying improvements we can make to the customer journey. They also help identify any difficulties you have accessing our services, so we can fix any problems. These cookies also allow us to see overall patterns of usage at an aggregated level. Web beacons
These are bits of data that count the number of users who access a website or webpage and can also allow us to see if a cookie has been activated. Web beacons used on web pages or in emails allow us to see how successful a campaign has been or that an email message was successfully delivered and read in a marketing campaign. Web beacons are also used to verify any clicks through to links or advertisements contained in emails. We may use this information to help us identify which emails are more interesting to you and to inform advertisers how many customers have clicked on their advertisements (this information is aggregated and does not identify you individually). Tracking URLs
Tracking URLs are a special web link that allows us to measure when a link is clicked on. They are used to help us measure the effectiveness of campaigns and advertising and the popularity of sections of the site. Device ID
If you access our website or engage with our advertisements on your mobile device we may collect a unique device identifier assigned to that device, geo-location data, and other transactional information for that device. We may also use the unique identifier to validate free trials, or assess if you have visited a location, for example. Tracking, advertising cookies and similar technologies
We use these types of technologies to provide advertisements that are more relevant to your interests. This can be done by delivering online advertisements based on your previous web browsing activity, known as “online behavioral advertising" (OBA). Cookies are placed on your browser which will remember the websites you have visited. Advertising based on what you have been looking at is then displayed to you when you visit websites who use the same advertising exchanges.
For example: You may be doing online research in order to visit a destination and read a number of articles about destinations across various websites. As you browse those sites a cookie from advertising technologies would be placed in your browser. It would remember that you had visited several websites related to destination traveling. Then, when you visited another website in the same advertising exchange, the website could show you an advertising related to travel.
These cookies collect information about your choices and preferences, and allow us to remember things like language, your username (so you can log in faster), text size, and location, so we can show you relevant content to where you are. They allow us to customize the services you have accessed. We also use these cookies to provide you with services such as video clips or video content. Flash Cookies
We may, in certain situations, use Adobe Flash Player to deliver special content, such as video clips or animation. To improve your user experience, Local Shared Objects (commonly know as Flash cookies are used to provide functions such as remembering your settings and preferences. Flash cookies are stored on your device, buy they are managed through an interface different from the one provide by your web browser. See your device for more information. Opt In Email Address
In an effort to provide you relevant, and constant email communication, we have in various sections of our site, email submission forms. Only emails that are submitted by you, or someone on your behalf, will be kept in our email database. We may use additional cookie data, such as IP address, zip code or hashtag IDs, or Device ID data, and assign such data to your email, in an effort to provide you a better, more personalized web/site experience, or for retargeting purposes across our advertising campaigns.
If you participate in a survey or request information, your email address, physical mailing address and any other information you volunteer will be collected. Third party advertisers
Unless you clear these cookies from your browser, we may use this information to:
To provide us aggregate site behavior and insights.
Provide more relevant content.
Retarget you across 3rd party sites, using cookie retargeting data.
Provide aggregate reports of usage activity.
Help understand how visitors engage with our sites or apps.
Detect and defend against fraud and other risks to protect users and partners.
Improve our site, services or products.
To provide relevant content
The content on our websites and in our communications with you may be adjusted depending on what we know about the content, products and services that you like. This means we can highlight content and articles that we believe will be of interest to you. We provide personalization by using cookies, IP addresses, web beacons, URL tracking and mobile app settings. Advertising
We target and measure the performance of ads, and advertising campaigns, to site visitors directly or through a variety of partners or technologies, using the following data, whether separately or combined:
Data from advertising technologies on and off our site, like web beacons, pixels, ad tags, cookies, and device identifiers.
User-provided information (Ex: Email, Name, Phone Number).
Data from your use of our site (e.g., search history, page visits, videos you watch, frequency of visitation, recency of visitation, clicking on an ad, etc.).
Information or cookie data from advertising partners and publishers.
Information inferred from data described.
We adhere to self-regulatory principles for interest-based advertising (behavioral and contextual) and participate in industry opt-outs from such ads. This does not opt you out of receiving advertising; you will continue to get other ads by advertisers not listed with these self-regulatory tools. Info to Ad Providers
We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries); (ii) with your separate permission (e.g., email submission form) or (iii) data already visible to any users of the site (e.g. comments or pictures posted on our site). However, if you view or click on an ad on or off our site or apps, the ad provider will get a signal that someone visited the page that displayed the ad, and they may through the use of mechanisms such as cookies determine it is you. Advertising partners can associate personal data collected by the advertiser directly from you with our cookies and similar technologies. Opt In Email Address
If you have provided your personal email to receive communication with us or any of our partners, we or any of our partners will provide you email communication following the CAN-SPAM Act compliance. Each email will have a visible unsubscribe button that will allow you to stop communication from us or any of our partners at any moment.
We retain cookie data for a period of 26 months. We retain Personal Data until the user has opted to be forgotten or has requested data to be deleted.
Right to Access and Control Your Personal Data
You can ask us to erase or delete your personal data.
Object to, or Limit, or Restrict, use of personal data:
You can ask us to stop using all or some of your personal data or to limit use of it.
Right to Access and/or Take Your Data:
You can ask us for a copy of your personal data and can ask for a copy of personal data you provided in machine readable form.
To request data, please see contact information below.
Most browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience, since it will no longer be personalized to you. It may also stop you from saving customized settings like login information. Other helpful resources
For other browsers, please consult the documentation that your browser manufacturer provides.
Your Questions and Concerns